Marketing has many definitions. One of them is that it is promotion of a product (usually advertising and branding). It is a complicated process that consists of many other processes.
You have a wonderful opportunity to learn more about this process while writing a Marketing dissertation. If you major in Marketing, you might want to get a degree. Well, you have nothing to do but present a worthwhile Marketing dissertation.
Still, there is one little problem you might face before you even start working on your Marketing dissertation.
The majority of students are not satisfied with topics for Marketing dissertations offered by tutors. Some students cannot create Marketing dissertation topics independently. Reasons for that vary:
- Poor background knowledge;
- Absence of inspiration;
- Lack of time;
- Bad mood, etc…
So, we are here and glad to help you! Look through our list of possible topics for a dissertation in Marketing:
- Branding Products in Online Shops;
- Types of Marketing Warfare Strategies;
- How to Calculate Customer Lifetime Value;
- The Phenomenon of Marketing Myopia;
- How to Improve Marketing Effectiveness;
- Marketing Customization (on the example of one concrete country);
- Marketing Strategies and Sport Development.
As you can see, Marketing dissertation topics should be neither too broad nor too narrow. It is very important to find something in-between. The best way out is to write about some general Marketing issues on the example of one sphere of life/company/organization, etc…
After you choose a topic for your Marketing dissertation, think over the steps you need to take to conduct research and disclose the chosen topic.
You can also find interesting information on how to write a dissertation in Marketing on our web site. Good luck!
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