Media & Entertainment

Media and Social Change: The Power To Create and Influence the Audience.

Background Media plays an important role in creating and influencing the opinion of the public. It does this by linking the ideas of the producers with their audience whereby the producers pass down their themes to their audience hence changing the way they perceive certain issues. According to Alia (2004),...

Cultivation Theory and Huristics Processing

Introduction Reality television in America has emerged as a new fashion. Every day people are being put in unrealistic settings. Now the question is when and where did such kinds of show start? In 1973 the first reality television show was released by PBS. It was a dramatic series called...

Advertising and Word of Mouth Impact on Consumer Decision Making

Word of mouth is considered to be one of the most effective and powerful forms of communication in the world of marketing. Word of mouth takes place when one person communicates some information to other through face to face, telephone, e-mail or any other communication medium based on their personal...

Privacy Issues on Online Advertising – Qatar

Introduction “Advertising may be described as the science of arresting the human intelligence long enough to get money from it.” –Stephen B. Leacock It initially sounded like a winning situation – absolute free money – for all internet access providers. By simply tracking their users personal surfing habits, they can...

Reality Television Dominant Strategies on the Arab Audiences

Abstract The development of the humanity is characterized by the great advances scholars and researchers have made in the areas of technology and communications. Television as one of the crucial areas of human interest nowadays has been subject to the changes connected with those advances. This investigation focuses on the...

Online Advertising. Privacy Issues

Introduction The question of privacy in advertising is one of the most complex and controversial one. Recent years, the Internet and Information technologies have changed the understanding of privacy in advertising and protection of personal data in the workplace. Recent years, researchers and media reported increasing number of privacy violations...

Reality Television’s Influence on Arab Audiences

Title of the investigation The title of this investigation is ‘Reality television influence on Arab Audiences’. This title captures the entire gist of the research which is to study the relationship between television and audience within the Arab setting using reality television as a case study. Aim of the investigation...